Every so often, a drugstore beauty buy will come along, get some hype in the blogging community, and then everyone and their dad will start heading out to buy and review it. Well, ladies and gents, meet everyone's dad.

I feel like I am perhaps the last person to get around to reviewing the L'Oreal Ever Riche range, which received a lotta love from the likes of the lovely Essiebutton and Nouvelle Daily, and as firm favourites of mine, I was compelled to see if their praise was justified. The shampoo and conditioner are set at pretty reasonable drugstore prices (around £5-£7 each dependent upon where you shop) and as I was still on my quest for Holy Grail status hair care, I trekked off to my nearest Superdrug, card in hand, ready for some sulphate-free action.
Now. About all this 'sulphate free' business. The shampoo and conditioner are both advertised as including 'botanical oils to nourish and moisturize hair naturally in place of sulphates', but both lather up suspiciously well, which is causing some eyebrows to raise in the beauty world about just HOW sulphate-free these products really are. I have some issues in general with the L'Oreal family (more on that later) and their advertising, but for now? Let's stick to the bare-bones facts.

Product used: L'Oreal Ever Riche Nourishing and Taming Shampoo and Conditoner (listed as for unruly, frizzy hair - my hair isn't, but it IS very, very dry with a dry, sometimes flaky scalp)
Price: £5-6 each. Really affordable.
I both love and hate the packaging. I think it really stands out on the shelf/in the shower as (no brainer) it's shiny and gold. It doesn't get all limescale-y and gross as water slides right off it, and none of the lettering or logo design becomes compromised. But the 'shiny goldness' of it does make it look a little... Tacky? No? Just me?
Haircare benefits:
When I used both for the first time, I was unsure. It seemed to make my hair sleeker and smoother, but my hair felt lighter, but upon asking my mum (best judge, always), she said my hair actually looked thicker. Very strange. After a few uses though, I've concluded that it makes my hair really soft, makes it smell good (coconut-y) and leaves it quite sleek and lightweight feeling. However! My scalp still flakes, so something in the product is still drying it out. Not HG status just yet.
Usage: A little goes a long way with both products, as both come out as a creme and lather extremely well, which makes me wonder about whether they really ARE sulphate-free.
Between washes:
My hair didn't get overly greasy or dry - I'd say you could wait 1-3 days between washes and avoid that 'chip pan' sort of look.
Overall: Flakes or no, this is a really impressive range for drugstore haircare. The scent of both the shampoo and conditioner is heavenly. I imagine you'd be able to tame more frizzy hair with this product, but without adding unnecessary artificial 'weight' to your hair. Still questioning the 'no sulphates' thing. 7/10.

1 comment

  1. hi! I just got the conditioner today but I haven't tried it yet! But I have the EverPure shampoo and I agree about the "little goes a long way", which doens't happen with most sulphate free shampoos i've got (The Body Shop and another from L'Oreal Professionel). It lathers quite a lot yes!
    But like you, I'm not sure if it's so sulphate free as they say... it seems to me they have other chemicals instead.


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